Dear Fellow Achiever and Dreamer,
In this blog, I want to teach you about a powerful tool you can
use to disrupt yourself.
Your survival as a company and as an entrepreneur depends
on it.
On todays Success Team Alliance Call,
I share with you how to disrupt yourself and
have the courage to shoot for the moon, even
if you miss you will hit something!
Video of Today's Team Call
http://fccdl.in/cdRWJFT48 (Audio Recording of Today's Team Call 3-2-15)
See if you can spot how Greatness is born...it will change your
life if you can spot the 4 steps to create it on purpose=
It all began at Lockheed in World War II…
In 1943 the defense department called Kelly Johnson,
the head of engineering at Lockheed, with an impossible
task.
The German fighter jets had just appeared over the
skies in Europe and America desperately needed a
counterpunch.
Johnson accepted the critical mission and designed,
tested and delivered America's first jet fighter, the P-80,
in a record 143 days.
Today you can't even negotiate a contract in 143 days,
let alone deliver a final product!
Johnson's success and his team (Lockheed's Skunkworks)
changed the course of the war.
It also created a philosophy for rapid innovation which
is still used by the most innovative companies today.
"Going Skunk":
The 4 Secrets to Innovation
Today, "going skunk" is often used to describe the
creation of an especially enriched environment that
is intended to help a small group of individuals
design a new idea by escaping routine organizational
procedures.
Beyond Lockheed's skunkworks, incredibly inventive
companies like Google's GoogleX organization use the
same principles.
In general there are 4 big secrets to their success
that are worth learning and repeating.
Secret #1: Big Goals – Setting Moonshots
Companies do not "go skunk" for business as usual.
They do so to tackle Herculean challenges.
Skunkworks are built around what psychologists call high,
hard goals.
Big goals lead to the best outcomes -- If you want the
largest increase in motivation and productivity, then
form teams around "moonshots," as Google calls them.
Big goals significantly outperform small goals, medium-
sized goals, and especially vague goals for two reasons:
focused attention and increased persistence.
The team is more willing to try again if they fail the
first, or second, or third, or one hundredth time,
failing on purpose leads to breakthroughs.
Secret #2: Extreme Isolation
Steve Jobs famously said, "it's better to be a pirate
than join the Navy," as he hoisted a pirate flag outside
the building housing his Mac development team.
This may be the most important key to success in a
skunkworks.
You have to wall the skunkworks off from the rest of
the corporate bureaucracy.
Isolation stimulates risk taking, encourages weird and
wild ideas, and acts as a counterforce to organizational
inertia.
Meaning of Organizational Inertia-
Organizational inertia is fear of failure writ large.
It is the reason Kodak didn't recognize the brilliance of
the digital camera, IBM initially dismissed the personal
computer, and AOL and Radio Shack barely exist anymore.
Astro Teller, the director of Google X (Google's skunkworks
innovation lab), says, "In any organization, the bulk of
your people will be climbing the hill they are standing on.
That's what you want them to do. That's their job."
"A Skunkworks does a totally different job. It is a group
of people looking for a better hill to climb."
"This is threatening to the rest of the organization. It
just makes good sense to separate these two groups."
Secret #3: Rapid Iteration – The Importance of Rapid Feedback
Loops
As many very successful men and women likes to point out,
"the road to BOLD is paved with failure."
This means it is critical to have a strategy in place to
handle risk and learn from mistakes.
As the unofficial motto of Silicon Valley goes, "Fail early,
fail often, fail forward."
Instead of launching a finely polished gem, companies now
release a "minimum viable product," then get immediate
feedback from customers, incorporate that feedback into
the next iteration, release a slightly upgraded version,
and repeat.
Instead of design cycles that last years, the agile process
takes weeks and produces results directly in line with
consumer expectations.
As LinkedIn founder Reid Hoffman says, "If you're not
embarrassed by the first version of your product, you've
launched too late."
This is rapid iteration.
Trying out crazy ideas means bucking expert opinion and
taking big risks.
It means not being afraid to fail – because you will fail.
Secret #4: Intrinsic Rewards
For most of the last century, science focused on extrinsic
rewards, that is, external motivators.
These are "if-then" conditions of the "do this to get that"
variety.
With extrinsic rewards, we incentivize the behavior we want
more of and punish the behavior we dislike.
For example, in business when we want to drive performance,
we offer classic extrinsic rewards: bonuses (money) and
promotions (money and prestige).
The problem is: a growing plethora of research shows that
extrinsic rewards have greater costs than benefits.
Once people's basic needs are no longer a constant cause
for concern, extrinsic rewards lose their effectiveness
and can crush the high-level, creative, conceptual abilities
that are central to current and future economic and social
progress.
Intrinsic rewards, meaning internal emotional satisfactions,
become far more effective.
Meaning of Intrinsic Rewards-
The secret to high performance is our deep-seated desire to
direct our own lives, to extend and expand our own abilities,
and to fill our life with purpose.
Gaining autonomy, mastery, and purpose are motivators enough
to make us work to our highest potential.
Being Bold, Going Skunk (It Works!)
Since Lockheed's massive success, everyone from Raytheon and
DuPont to Walmart and Nordstrom has gotten in on the skunk game.
In the early 1980s, Apple cofounder Steve Jobs leased a building
behind the Good Earth restaurant in Silicon Valley.
He stocked it with twenty brilliant designers and created his
own Skunkworks.
The result – the world's first Macintosh computer.
This approach can by applied to any business, group, organization
that wants to innovate and go bold.
To ensure you have proper content and attention material to
market correctly, I invite you to join our live Team Call
M-F at 11am Est. for a fun, empowering 15 minutes that will
change you and your life Forever.
Dial 712-775-7031
PIN 375401198#
If your looking to monetize your content, Now, feel free to
browse around here http://HotNewIdea.com a simple, yet powerful
business model that anyone can afford, with a very large return
with minimal upfront, 1-time-ONLY!
If you enjoyed this content or the recording please blog, share
or comment.
your circle will be truly grateful.
To your best life, Today...
John Pate
The PMS Expert
P.S, PMS Stands for Permanent Money Solutions, Ready? The solution
is located here:
http://HotNewIdea.com
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